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The system of systems. (SOS)
Step 6.
"Avoid the Ten deadly marketing sins."
My favorite marketing mentor Mr. Jay Abraham wrote a series of 10 deadly marketing sins that are the most important part of my marketing arsenal because they are fundamental. Make them a part of yours too.
What I like about Jay, is that he understands the power of 'values lead' products and services, and the power of a handshake. He also knows you must put it in writing. If you study no other marketer, study Jay Abraham's work. Live it. Breathe it. Know it! It will not only save your business . . . it will skyrocket your business. He focuses on both strategy and tactic, but not at the cost of either. This is very very rare. (You can see I am a fan). For more mentoring on the 10 deadly sins, or Jay's Marketing and Sales auditing questionnaire, please contact our offices at 608-254-7070. This questionnaire is most appropriate for established small businesses rather than the home business start-up. However, understanding the right questions are extremely powerful for any level of any business! Business Systems Automated will walk the mid-size to large small business owner through the auditing process for a nominal fee. On the other hand, the small home-business owner needs to buy Matt Gagnon's seminar. Matt Gagnon's Home Success Seminar also covers every one of these deadly sins. To purchase this incredibly inexpensive seminar, click here.
I can show you to get Jay Abrahams '10 deadly sins' information for free: call 608-254-7070 or e-mail us at russell@keyworduniversity.com
Sin 1). Failing to test.
Sin 2). Running Institutional Ads.
Sin 3). Not stressing Uniqueness.
Sin 4). Not having back-end sales.
Sin 5). Failing to address customer needs.
Sin 6). Failing to educate.
Sin 7). Making customers work too hard.
Sin 8.) Failing to explain why.
Sin 9.) Giving up too soon on what works.
Sin 10). Forgetting who your customer is.
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