Michael Gerber is
the author of the excellent audio seminar called 'E-Myth marketing'.
The book is also absolutely fantastic. I would also recommend his
audio series because it will help you understand the importance of
creating systems. This audio series definitely transformed
the way I used to think about the business quadrant!
Mr. Gerber has
some powerful points that he makes over and over again in his
seminar. He explains these points in a very entertaining and
memorable way.
“You should
work ON your business, not in it”.
He says.
“If you don’t
own your business, your business owns you”.
“Most business
owners are technicians having an entrepreneurial seizure.
The most
important part of creating a hands free business is the
implementation of effective systems. The problem is that most
people do not know how to do this. They simply don’t ‘begin with the
end in mind’.
What is ‘the end’
anyway? What is the ultimate goal of starting a business in the
first place? The real reason for starting a business is so that you
can finally sell it! Get rid of it. Create a passive income. Hands
free system. Retire. Goodbye!
Ask yourself the
following question: Have you become too essential for the effective
operation of your business? If you were to leave your business
tomorrow, how long would it take for your company or business to
fall apart?
The answer to
these questions determines how well you are in alignment with the
ultimate strategic goal of finally selling your business. Most
business owners are lost in the tactical. They are simply surviving
from month to month. To move beyond this non-strategy I strongly
recommend you purchase Michael Gerber’s material.
BSA give Michael:
The E-Myth Revisited:
Why Most Small Businesses
Don't Work and What to Do about It
Discover more about
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