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How to spot a Scam
Introduction
by
Russell Wright
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This section is very important
because sometimes the line between a 'scam' and a 'legitimate'
opportunity appears to be blurred. This is especially true in
the internet generation. On the other hand a perfectly
legitimate internet opportunity can seem like a scam to an
industrial era business person. They do not yet understand the
internet. This line is not blurred at all, you just have to understand what
the internet is and what its not.
Here is
the problem. My mentor Jirka Rysavy, CEO of Corporate Express
taught me this simple idea: When you focus on everything, you get nothing
done. You see, the internet focuses on
absolutely everything all at once. It has no focus by itself.
The internet is a cognitive illusion. A cognitive illusion
allows you to see only what you want to see. In fact this is the
definition of a search engine! This does not mean that you are
seeing what is actually there. A cognitive illusion is when you
see an elephant in the clouds. Or a monster. You can see
anything you are looking for both bad and good.
BSA would
like to take you to the next generation of internet skill and
exploration. We want you to stop wasting your time with the
never ending stream of artificial promises that crowds your
e-mail boxes. Learn to filter the time-wasting temptation that
pop up with every click. You can choose to prevent or accept
pop-up advertisements by downloading the FREE alexa toolbar from
alexa.com. This site is invaluable for many reasons which we
will reveal later. I am telling you this now because many
internet newbies actually buy pop-up blockers for 30 dollars.
Now, to sell pop-up blockers on the internet is not a scam.
However to sell this is not a relationship building service
because it preys on your ignorance. Why pay for something that
you can get for free with one extra click of your mouse? Would I
come back to a website that sold me something I could get for
free next week? Welcome to the internet.
In order
to take you to the next level of the Internet we need you to
turn off your computer. Yes, you heard us right! After you read
this section, you will need to power down your technology and
enter into the world of traditional business values.
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Soft touch meets high tech.
One of
the founding fathers of virtual reality, Jaron Lanier, served as
the lead scientist for the National Tele-immersion Initiative, a
coalition of research universities studying advanced
applications for Internet version 2. The Internet 2 is being
developed partly based on the recognition of how long-term human
relationships require eye-to-eye contact. For example, the
current internet, Internet 1 still has no way to provide eye to
eye web-cam technology. This eye-to-eye contact is essential in
business. The current web cameras sit on top of your computer
but do not really give you a sense of relationship with your
customer or your business partner. They have been effective
forms of cheap voyeurism but not long-term relationship
builders. The Internet 2 will provide a visual range that is direct.
For example, you may be staring into a mirror-style monitor, but
you will actually be speaking eye-to-eye with a business
contact in London. The video screens will be much larger and
taller, and corporate business meetings can take place without
air travel.
My point
here is to show you that once again, millions of dollars have
been spent in order to prove the obvious: High dollar business
transactions do not take place on the internet because
relationships of trust require that you have eye-to-eye contact.
So, with this in mind, here are some simple tips about how the
current internet, (Internet version 1), may be used to create
wealth.
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1.
Get a phone number.
It is a
pretty good idea to do business only with somebody who answers
their own phone. This phone number ought to be on their
website! I have friends online like Claude Diamond who are worth
millions of dollars and yet they still answers their own phone.
He answers your e-mails promptly. He will actually call you up
when you ask a question in order add the soft touch. No hard
sell, no pushy back end product- just a nice, gentle
introduction. He is already implementing the Internet 2
principle, he just doesn't know it. Claude comes from the old
school offline sales tradition. These guys know you have to get
to know your customer and shake their hand. In the same way, you
should get to know the businesses owners you do business with.
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2.
Find out where the office is located.
Try to
avoid doing business with a company that will not give you any
information about themselves. Try to avoid businesses that lie
to you about where they are located. Sometimes a company, like
AOL, will hire help desk people that are not in the United
States. They should tell you the truth about that. Once I asked
a help desk person where they were located. It was really really
hard to get them to tell the truth. This guy was obviously in
India, because he had a really think Indian accent. Finally he
admitted that he was in India as if that were something to be
ashamed of. I have been on several websites that make themselves
look like a huge company, and I find they are a one man show
working out of some guys basement. ("Not that there is anything
wrong with that", as Jerry Seinfeld would say). I just feel like
I deserve to know the truth, and I believe that people should
represent their website as their offline business is
represented! It helps me make informed choices and closer
towards eye-to-eye contact. Statistics have shown that people
are in demanding real people and real value. Look for that in a
website! Look for excellent customer service.
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3.
Stay
secure.
Use
secure websites to perform any and all business transactions
online. To back this up, make sure your credit card company
offers you protection for any rare thefts that may occur while
you are online. This really happens a lot less than you might
think. Because people are looking for it and afraid of it,
online credit card theft is the focus of a lot of negative press
as well as an active marketing conspiracy. (This conspiracy is
to get you to pay for theft protection instead of offering it to
you for free). Most credit card vendors are protecting you for
free these days, up to a certain amount. Find out what that
limit is, and keep it in mind. Look for money-back guarantees.
4
The smaller the risk,
the more expensive the opportunity.
There is no such thing as an automated
business opportunity that costs you no money. So stop looking
for one. There is plenty of stuff you can get for free on the
internet. Most of it has no value. That is why its free. There
are exceptions to this on some websites where really good
information is given away for free. For example we give away
really good information for free on this website.
However, this is just a hook so that you will visit us often and
hopefully do business with us. We do this because it works. We
are interested in log term business strategies and relationship
development.
Consider this: A really good automated
business opportunity will be creating money for you even when
you are sun-bathing on the beaches in Cancoon. For example, you
could buy a franchise. You could buy a McDonalds restaurant for
a lifetime of guaranteed passive income. Well, did you know it
costs over one million dollars to open a McDonalds restaurant.
The smaller the risk, the more expensive the opportunity.
5
Do your 'Due
Diligence'.
In order to perform your due
diligence you need to exercise two opposite emotions at the same
time. You need to have both a willing suspension of dis-belief
and a healthy skepticism! You need to go through the SOS system
with every opportunity, and contact your
well chosen
advisors.
Invest only in what you know.
Always investigate any opportunity that as hooked your interest.
Develop relationships with people who have invested in it.
Do not take he advice of one
person, but look for at least 3. Try to find someone who is not
close to the project.
Do not take advice from a
person the salesman has introduced you to. (This is called a
shrill). You need to find someone who is not close to the
opportunity or investment. It is always possible that you will
get 3 people who are negative because they do not know
marketing, or because they have a bad attitude in general. Even
so, you will be able to get a general 'waft' or 'smell' of the
opportunity by triangulating opinions. You can also do a search
online to see what other chat rooms are saying, although I would
be very very careful with this because the internet is full of
complainers and people who cannot follow the SOS system. They
would much rather complain that their guru did not 'make them
rich'. They need someone to blame. In the end you need to make
your own decision.
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We could not say enough about the
electronic ecurrency exchange merchant program, so we put up
another website dedicated to
the future of global ecurrency
(electronic currency) and the
ecurrency exchange merchant business opportunity program. This is by
far the most powerful money making system we have ever seen. By the
amount of time it takes to learn, it is also the most "realistic"
opportunity we have ever seen. It is well worth spending the
30 days to learn this system.
The ecurrency exchange merchant
opportunity is not really a "get-rich-quick" program which is why we
gave it
our five star rating.
If you have any questions
please visit our ecurrency website called
http://www.ecurrency.tv and
join our mentoring group where you will avoid the pitfalls that we
spent years collectively learning. Call us at 608-254-7070 and ask
to speak to Leroy, Russell or Jean. Leroy runs our
Ecurrency Merchant Exchange
business full time.
We have the most powerful
Ecurrency Merchant Trading "Online VideoTraining" mentorship
programs on the market. You will also have access to real people not
just automated videos and "fly by night" Camtasia tutorials. The
folks you will meet learning this system you will know for many
years.
When you buy our
start up training package, it is only the beginning. You
will learn in DAYS what it has taken some of us YEARS to learn. You
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We can't wait to meet you and
get started!
Order Now
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