By Matt Gagnon
Search engine scams abound but probably not in
the way that you think. There are plenty of people who understand
the search engines (in general) and how you can use them to promote
your business.
The scams really take on two or three
different forms that are created for nothing other than milking
people who don't understand how they work. Here are some of the top
search engine scams and what to watch out for:
People who claim they have mastered the
engines: There are a lot of people who claim they can get any
web page ranked at any position, for any word and in any search
engine of their choosing. Unfortunately for people who spend money
with them, that isn't the case. As a person that works with the
engines a lot, the engines can be manipulated but not mastered.
Products that claim to work with the
engines really don't work with them at all: There are no
companies at this time that actually work with any of the analyzers,
submitters or page creators because the engines don't want people
messing with them. There are rules for each engine and they can be
learned and strategies can be formed. That is a lot different from
getting any ranking that you want.
The search engines look at twenty or thirty
different criteria for every page that you submit. I can tell you
eight or ten things that you can do to increase your rankings (it
has helped us a great deal) but that still doesn't allow you to
master the search engines. Search engines are not animals that you
domesticate, tell what to do and sit back.
They are programs that are constantly being
changed by programmers so their results are always different. While
search engine placement is something that we ourselves have gotten
quite adept at, we can't at this time recommend that you spend
thousands of dollars on services that claim to do it for you.
We don't want to plug anything here but we do
have a nice section in our book about submitting and some of the
tricks of the trade. :)
When it comes to figuring what is a search
engine scam and what is just a good strategy, it comes down to what
works and what doesn't work. Don't spend a bunch of money on
anything else.
Matt Gagnon
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