My favorite marketing mentor Mr.
Jay Abraham wrote a series of 10 deadly marketing sins that are the
most important part of my marketing arsenal because they are
fundamental. Make them a part of yours too.
What I like about Jay, is that he
understands the power of 'values lead' products and services, and
the power of a handshake. He also knows you must put it in writing.
If you study no other marketer, study Jay Abraham's work. Live it.
Breathe it. Know it! It will not only save your business . . . it
will skyrocket your business. He focuses on both strategy and
tactic, but not at the cost of either. This is very very rare. (You
can see I am a fan). For more mentoring on the 10 deadly sins, or
Jay's Marketing and Sales auditing questionnaire, please contact our
offices at 608-254-7070. This questionnaire is most appropriate for
established small businesses rather than the home business start-up.
However, understanding the right questions are extremely powerful
for any level of any business! Business Systems Automated will walk
the mid-size to large small business owner through the auditing
process for a nominal fee. On the other hand, the small
home-business owner needs to buy Matt Gagnon's seminar. Matt
Gagnon's Home Success Seminar also covers every one of these deadly
sins. To purchase this incredibly inexpensive seminar, click here.
I can show you to get Jay
Abrahams '10 deadly sins' information for free: call 608-254-7070 or
e-mail us at wrightmelvin007@hotmail.com
Sin 1). Failing to test.
Sin 2). Running Institutional
Ads.
Sin 3). Not stressing
Uniqueness.
Sin 4). Not having back-end
sales.
Sin 5). Failing to address
customer needs.
Sin 6). Failing to educate.
Sin 7). Making customers work
too hard.
Sin 8.) Failing to explain why.
Sin 9.) Giving up too soon on
what works.
Sin 10). Forgetting who your
customer is.
